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Keeping Google Happy

MC900434734The current trend in internet marketing is based almost entirely on good content. To rank high in Google searches, your web content has to be:

  • Rich in facts, figures, prices, concepts and/or ideas
  • Relevant
  • Well researched
  • Of an appropriate length

Try not to duplicate stuff within your own site. Google rejects content it considers redundant, so a SEO tactic based on fresh, creative material is what works best.

TOP TIP: Have you tried things alternative to textual content? Like podcasts, infographics or videos?

how to write good blog titles

Tip – How to Write Good Blog Titles

Woman Using Laptop and Cell PhoneSome writers like to use long titles that contain all the keywords that might bring traffic to an article or post. Other recommend short titles. So which is best?

Perhaps the balanced approach is to title blog posts as people would search for them on Google.

For example, if somebody was looking for tips on writing content, they might type in “How to write high quality content” or “Tips for quality content writing”. Use one of those as a blog post title and you can’t go too far wrong.

 

pinterest for business

Pinterest for Businesses

Red and Clear ThumbtacksWith pinning now as popular as Tweeting, you might want to consider Pinterest as a marketing tool for your business. Companies using Pinterest create virtual ‘pin boards’ that have a relationship with their product or brand.

How can we make the most of Pinterest for business?

  • Set goals: decide what your business wants to achieve with Pinterest. You may wish to promote brand awareness by highlighting your company policies – maybe your company is eco-friendly, for instance. In this case, you might want to pin images of how you recycle. Pins that link directly to your web are great for driving traffic to your site and giving your images exciting titles will increase the chances of people clicking on them.
  • Create useful, interactive pin boards. When you create a pin board, it is best to collate a selection of brightly coloured images with individual impact, yet they must also work well together as a whole. Use your own pictures to avoid any legal issues, make sure they are of a high quality and as interesting as possible.
  • Promoting your company’s products in a “non-pushy” way works well on Pinterest. If your company sells swimwear, why not pin images of antique swimwear and beach toys or accessories?
  • Open your boards for interaction: getting you customers to pin pictures can do wonders for your site traffic.

(Image courtesy of twobee, FreeDigitalPhotos.net)