So everybody tells you that you should have a corporate blog.
And you wonder why?
The simple reason is, it’ll both SAVE and MAKE you money.
Here are 4 very compelling facts you should know about business blogs…
FACT 1:
70% of your clients would prefer to get information about your business through blog articles, than through advertising.
Source: Contentplus.co.uk
FACT 2:
Business-to-Business companies with blogs get an average of 67% more leads every month than B2B businesses that don’t blog.
Source: SocialMediaB2B.com
Fact 3:
In 2012, creating web content proved to be the single most effective way to get websites to rank high in Search Engines like Google – 53% better than any other tactic.
SOURCE: MarketingSherpa.com
FACT 4:
Marketing your business through relevant, interesting web content, for example blogs, costs 62% less than traditional marketing.
SOURCE: Demandmetric.com
But what does this mean TO YOU?
Well, if you provide your clients with interesting, exciting, relevant and useful blog articles on your website…
- You will establish yourself as an industry authority…
- Your clients will value what you are offering and stay longer on your website…
- They will keep RETURNING to your website…
- They will recommend your website to others…
- Your website will get more and more traffic…
- …AND APPEAR HIGHER IN GOOGLE SEARCHES…
- You will get more and more potential clients…
- You will make more and more money…
- With half the marketing costs.
Good, huh?
So just write about what you’re passionate about – and reap the benefits!
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