In 2013, the trends in smartphone browsing and shopping have surprised even the cleverest of ecommerce bloggers. The online consumer is an ever demanding animal and where desktop computer browsing offers personalised and tailor made shopping experiences, we now expect the same from our tablets and smartphones.
Ecommerce businesses must now provide mobile optimised pages that…
- Load quickly
- Can be navigated with ease
- Provide personalised offers and discounts
- Take geographical location into account
And if you’re really thinking forward, consider customer loyalty points that work both for in-store and online purchases!Image courtesy of Stuart Miles, FreeDigitalPhotos.net