Tip – Build Reputation

MC910215952When building online reputation you must be:

  • Constant (blog at least once, if not twice every week, daily if you can)
  • Consistent (don’t take a three month break from updating your blog)
  • Dynamic (new things need to be seen happening regularly on your site)
  • Interactive (encourage customer interaction)

It is easy to create a web page, but keeping it happening is harder.

BONUS TIPS:

  • If you are alone in your business, keep your site simple and your blog posts short. This means that you will be able to blog more regularly and writing won’t become a chore on top of your daily work and administrative duties.
  • If you run a larger company, delegate some of the online duties to employees – ask them to contribute with blog posts or social media updates.
  • When you post social media updates or articles, make sure that they are authoritative, relevant to your niche or on discussion topic
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